Da is co-founder and CEO of Expedera. Previously, he was cofounder and COO of Memoir Systems, an optimized memory IP startup, leading to a successful acquisition by Cisco. At Cisco, he led the Datacenter Switch ASICs for Nexus 3/9K, MDS, CSPG products. Da brings more than 25 years of ASIC experience at Cisco, Nvidia, and Abrizio. He holds a BS EECS from UC Berkeley, MS/PhD EE from Stanford.